What's the Best Non-Toxic Paint for Canada? (Safe & Stylish for 2025)

Are you searching for the best non-toxic paint that won't compromise your health or the environment? With growing awareness of indoor air quality and environmental impact, more Canadians are seeking non-toxic paint alternatives that deliver both performance and peace of mind. The best non-toxic paint for Canada combines safety, durability, and aesthetic appeal—all while standing up to our diverse climate conditions.

In this comprehensive guide, we'll explore the top eco-friendly paints available in Canada, what makes paint truly non-toxic, and how to choose the right option for your specific needs. Whether you're painting walls in a nursery, renovating your home, or working on an art project, this information will help you make informed decisions about the safest products for your health and our environment.

What are Non-Toxic Paints?

Non-toxic paint brands are formulated to eliminate or significantly reduce harmful chemicals found in conventional paint. These healthier alternatives minimize or completely exclude volatile organic compounds (VOCs), formaldehyde, heavy metals, and other potentially hazardous chemicals that can off gas into your home for years after your paint dries.

Traditional paints often contain VOCs that contribute to poor indoor air quality and can cause headaches, dizziness, respiratory issues, and even long-term health concerns. According to Health Canada, indoor air pollution—partially attributed to VOCs from household products like paint—can be two to five times higher than outdoor air quality levels.

True non-toxic paint typically features:

• Zero VOC or ultra-low VOC content (under 5g/L)
• No added formaldehyde or formaldehyde releasers
• Absence of harmful chemicals like lead, cadmium, and mercury
• No phthalates, ammonia, or acetone
• Natural pigments instead of synthetic dyes
• Natural ingredients or natural materials rather than petroleum derivatives

The shift toward zero VOC paint represents more than just a health-conscious trend—it reflects a growing commitment to sustainability and environmental stewardship among Canadian consumers and manufacturers alike.

Top 10 Eco-Friendly Paint Brands Available in Canada

1. Natural Earth Paint Canada

Overview: Based in Winnipeg, Manitoba, we are the exclusive Canadian distributor of Natural Earth Paint products. Our pioneering company offers truly revolutionary paint options, including the world's first plant-based acrylic paint that replaces petroleum-based plastic with sustainable renewable materials.

Product Range: Our extensive collection includes Natural Acrylik Paint™ (available in tubes and sets), Earth pigments and Mineral Pigments, Eco-Solve (a plant-based solvent), Natural Varnish, children's paint kits, and face paint options. All our products are formulated with natural ingredients and packaged in eco-friendly, minimal-waste containers.

Sustainability Credentials: Our products are processed from a solar-powered facility and use compostable or recyclable packaging. Our commitment to sustainability extends to sourcing pigments from family-owned quarries that practice ethical mining. Our products are third-party tested non-toxic and comply with stringent safety standards.

Cost: Individual Acrylik Paint tubes start at $21.97 CAD, Earth and Mineral Pigments from $12.29 CAD, and specialty products like Eco-Solve from $32.97 CAD. Children's paint kits range from $29.97 to $42.79 CAD.

Best For: Artists seeking professional-grade performance without compromising on health or environmental values, parents concerned about children's exposure to toxic ingredients, and eco-conscious DIY enthusiasts. Our products are particularly valued by those with chemical sensitivities or respiratory concerns.

2. ECOS Paints

Overview: ECOS Paints specializes in zero VOC paint, non-toxic paint and finishes that are ideal for those with chemical sensitivities. Their water-based latex formulations are designed to provide excellent coverage while maintaining a commitment to health and environmental safety.

Product Range: Interior paint and exterior paint, primers, wood stains, and varnishes. All products are free from toxic ingredients, heavy metals, and formaldehyde.

Sustainability Credentials: Zero VOC options with transparency about all ingredients used. Carbon-neutral company with a focus on sustainable manufacturing practices.

Cost: Interior paints range from $65-85 CAD per gallon, with specialized finishes costing more.

Best For: Individuals with asthma, allergies, or multiple chemical sensitivities. Their products are particularly suitable for healthcare facilities, schools, and homes where indoor air quality is a priority.

3. Clare Paint

Overview: Clare Paint offers designer curated colours in zero VOC formulations, bringing style and sustainability together for the Canadian market. Their direct-to-consumer model helps keep prices competitive.

Product Range: Interior walls and ceiling paints, primers, and trim paints in a curated selection of contemporary paint colours.

Sustainability Credentials: Zero VOC, GREENGUARD Gold certified, and free from hazardous air pollutants like formaldehyde and phthalates.

Cost: Approximately $59-69 CAD per gallon, with free colour match swatches available.

Best For: Style-conscious homeowners who want high-design colours without compromising on health or environmental values. Particularly good for bedroom and living room applications.

4. Benjamin Moore Eco Spec

Overview: A well-established name in the Canadian paint brands industry, Benjamin Moore's Eco Spec line offers professional-quality finishes with zero VOC formulations. Widely available through retailers across Canada.

Product Range: Interior paint in various finishes (flat, eggshell, semi gloss), primers, and specialty coatings.

Sustainability Credentials: Zero VOC base with Gennex® Zero VOC colorants, meeting the most stringent environmental standards in the industry.

Cost: $60-80 CAD per gallon, depending on the specific product and finish.

Best For: Contractors and homeowners looking for a widely available eco-friendly paint option with the backing of a trusted Canadian brand. Excellent for high-traffic areas requiring durability.

5. AFM Safecoat

Overview: Pioneering non-toxic paint finishes since the 1980s, AFM Safecoat creates products specifically designed for people with chemical sensitivities and environmental illnesses.

Product Range: Interior paint and exterior paint, sealers, stains, and specialty products like grout and tile sealers.

Sustainability Credentials: Zero VOC formulations, free from formaldehyde and other harmful chemicals. Rigorous testing for emissions and toxicity.

Cost: $70-90 CAD per gallon, with specialized products costing more.

Best For: Individuals with severe chemical sensitivities or those recovering from environmental illness. Their medical-grade products are often recommended by environmental medicine specialists.

6. James Alexander Mineral Paint

Overview: A Canadian company specializing in traditional mineral-based paints that harness the natural materials of lime and minerals for a durable, breathable finish.

Product Range: Mineral paints, lime washes, clay paints, and natural plasters.

Sustainability Credentials: Naturally VOC-free due to mineral composition, with carbon-capturing properties during curing process.

Cost: $65-85 CAD per gallon, with specialized finishes priced higher.

Best For: Heritage home renovations, restoration projects, and natural building applications. Creates a unique matte finish with excellent breathability for older structures.

7. Backdrop

Overview: A newer entrant to the Canadian market, Backdrop focuses on simplified colour selection and user-friendly application, all with low VOC formulations.

Product Range: Interior paint and exterior paint in a curated palette, with primer-integrated formulas.

Sustainability Credentials: Low VOC (under 5g/L), climate-neutral certified, and sold in innovative recyclable paint cans.

Cost: $59-69 CAD per gallon.

Best For: First-time painters and DIY enthusiasts who want a straightforward, environmentally friendly paint experience with Instagram-worthy results.

8. Keim Mineral Paint

Overview: Specializing in mineral silicate paints, Keim offers extremely durable, weather-resistant finishes that chemically bond with mineral substrates.

Product Range: Exterior paint and interior paint, restoration products, and specialty finishes for historic preservation.

Sustainability Credentials: Naturally zero VOC mineral formulations, extremely long lifespan (reducing replacement needs), and materials sourced with environmental responsibility.

Cost: $85-120 CAD per gallon, reflecting the specialized nature and durability.

Best For: Exterior applications in harsh Canadian climates, heritage buildings, and any paint job requiring exceptional longevity (15+ years without stripping paint or repainting).

9. Ottosson Linseed Paint

Overview: Crafted using traditional Scandinavian techniques, Ottosson linseed oil-based paints provide beautiful, heritage-inspired finishes that improve with age.

Product Range: Interior and exterior linseed oil paints, primers, and wood treatments.

Sustainability Credentials: Plant-based formulations from renewable flax, biodegradable ingredients, and minimal processing. Contains no petrochemicals.

Cost: $75-95 CAD per litre (covers approximately 15-20 square metres).

Best For: Wood surfaces, heritage renovations, and projects where a traditional, patina-developing finish is desired. Particularly suited to Canada's extreme seasonal variations.

10. Graham & Brown

Overview: A British company with growing Canadian availability, Graham & Brown offers designer wallpapers and coordinating eco-friendly paints.

Product Range: Interior paint designed to complement their extensive wallpaper collections, available in a wide range of paint colours.

Sustainability Credentials: Water-based latex, low VOC formulations (under 30g/L) with minimal environmental impact.

Cost: $60-75 CAD per gallon.

Best For: Interior decorating projects where coordinating paint and wallpaper is desired. Their curated colour collections make finding the perfect shade straightforward.

Factors to Consider When Buying Non-Toxic Paints

VOC Content

VOC (Volatile Organic Compound) content is perhaps the most important metric when evaluating a paint's toxicity. In Canada, paints marketed as "zero VOC" should contain less than 5g/L, though regulations allow up to 250g/L for certain specialty paints. Always check the specific VOC content, as marketing terms can be misleading.

Low VOC paint emits fewer harmful chemicals during and after application, creating healthier indoor air quality. This is particularly important for bedrooms, children's rooms, and homes with residents who have respiratory conditions.

Certifications

Third-party certifications provide reliable verification of a paint's safety claims. When shopping in Canada, look for these recognized standards:

• ECOLOGO®: A Canadian certification indicating reduced environmental impact

• GREENGUARD Gold certified: Ensures products have met rigorous chemical emissions standards

• Green Seal: Certifies products that meet life-cycle based sustainability standards

• APE-Free: Contains no alkylphenol ethoxylates, harmful endocrine disruptors

• Cradle to Cradle Certified™: Evaluates products for environmental and social performance

These certifications help cut through marketing claims to identify truly safer options.

Ingredients

Examining the ingredient list can reveal potential concerns even in "eco-friendly paints". Avoid products containing:

• Formaldehyde or formaldehyde releasers
• Petrochemical-based solvents
• Alkylphenol ethoxylates (APEs)
• Crystalline silica (in powder form)
• Heavy metals in pigments (lead, cadmium, chromium)

Instead, look for paints featuring:

• Plant-based binders
• Natural pigments and earth pigments
• Essential oils as preservatives
• Renewable materials, biodegradable ingredients

At Natural Earth Paint Canada, we use plant resins instead of petroleum-based plastic in our acrylic paint, creating a significantly healthier alternative.

Finish Type

Non-toxic paint brands are available in various finishes, each suitable for different applications:

• Flat/Matte: Ideal for ceilings and low-traffic areas, but may be harder to clean

• Eggshell/Satin: Balanced durability and subtle sheen for living rooms and bedrooms

• Semi-gloss: More washable for kitchens, bathrooms, and trim

• Gloss: Highly durable for doors, cabinets, and high-use surfaces

When selecting a finish, consider that higher-sheen paints often contain more additives to achieve their durability, potentially increasing chemical content.

Colour Options

Early eco-friendly paints were limited in colour selection, but today's non-toxic paint options offer extensive palettes. Consider:

• Depth of colour (natural pigments may appear more muted or richer, depending on source)

• Color stability over time (some natural pigments may change with UV exposure)

• Custom tinting capabilities (ensure tints are also low VOC)

• Sample availability before committing to a full coat of paint

Natural pigments often create unique, complex hues that synthetic colors cannot match, offering distinctive aesthetic benefits alongside health considerations.

Surface Compatibility

Not all eco-friendly paints work on all surfaces. Consider:

• Specific formulations for interior walls versus wood, metal, or masonry

• Whether special primers are required for proper adhesion

• Performance in high-humidity environments like bathrooms

• Exterior durability for Canada's harsh weather conditions

Some brands offer specialized products for different applications, while others provide versatile options suitable for multiple surfaces.

Price

Environmentally friendly paint typically costs more than conventional options, reflecting:

• Higher-quality ingredients (natural pigments, plant-based binders)

• Smaller production volumes

• More intensive research and development

• Third-party certifications and testing

Prices range from $50-120 CAD per gallon, with specialty products costing more. Consider the long-term value—healthier living space, reduced carbon footprint, and in many cases, longer-lasting finishes requiring fewer recoats.

Durability

A truly sustainable paint should last for years without needing frequent reapplication. Evaluate:

• Washability without degradation

• Resistance to fading from sunlight

• Performance in high-humidity environments

• Scratch and scuff resistance

Some natural paints, particularly mineral-based options like those from Keim or lime-based formulations, actually increase in durability over time as they continue to cure through carbonation processes.

Simple DIY Recipe

1. Create a base: Mix 1 cup flour with 2 cups cold water, then add to 6 cups boiling water and stir until thickened

2. Combine: Mix 1 part flour paste with 1 part Natural Earth Paint Pigment (adjust based on desired colour intensity)

3. Add 2-3 tbsp borax per gallon to prevent mold growth

4. Optional: Add fine sand for textured, adobe-like finish

Unlike conventional paints that continue to off-gas toxins for 3-5 years, our natural pigments create a healthier environment for your family while providing the unique warmth that only earth-based colours can deliver.

Explore our complete range of Natural Earth Paint Pigments and discover why Canadian artists, parents, and eco-conscious DIYers are making the switch to truly natural alternatives.

Benefits of Eco-Friendly Paints

Choosing non-toxic paint delivers numerous advantages beyond simply reducing chemical exposure:

Health Benefits

• Improved Indoor Air Quality: Conventional paint can off gas VOCs for years after application, while no VOC paint options maintain healthier air quality from day one.

• Reduced Allergy and Asthma Triggers: Low VOC paints minimize respiratory irritants that can trigger asthma attacks or allergic reactions.

• Safer for Vulnerable Populations: Particularly beneficial for children, pregnant women, elderly individuals, and those with compromised immune systems.

• Fewer Headaches and Irritation: Many personally tested reviews report fewer headaches, eye irritation, and respiratory discomfort when using non-toxic paint brands.

Environmental Advantages

• Reduced Carbon Footprint: Many eco-friendly manufacturers use renewable energy and carbon-offset shipping.

• Lower Resource Consumption: Natural materials often require less energy-intensive processing than synthetic alternatives.

• Decreased Water Pollution: Plant-based paints biodegrade more readily if they enter waterways during cleanup.

• Sustainable Harvesting: At Natural Earth Paint Canada, we source minerals from family-owned quarries practicing responsible extraction.

• Minimal Waste: Eco-friendly packaging often uses recyclable or compostable materials, reducing landfill impact.

Performance Benefits

• Unique Aesthetic Qualities: Earth pigments create depth and variation not achievable with synthetic colors.

• Breathability: Many natural paints allow walls to "breathe," reducing moisture problems and potential mold growth.

• Aging Characteristics: Some environmentally friendly paint develops a beautiful patina over time rather than simply deteriorating.

• Low Odor: Less offensive paint smell during application means rooms can be used sooner after painting walls.

Social Impact

• Supporting Ethical Business: Companies committed to non-toxic products often maintain higher labor and social responsibility standards.

• Health Equity: Promoting safer products helps address disproportionate chemical exposure in vulnerable communities.

• Consumer Education: Eco-friendly paint companies typically prioritize transparency and consumer education about chemical safety.

Eco-Friendly Paint Certifications in Canada

Navigating the various environmental certifications can be challenging. Here's what Canadian consumers should know about the most relevant paint certifications:

Canadian-Specific Certifications

• ECOLOGO®: Administered by UL Environment, this Canadian certification evaluates products based on multiple environmental performance criteria. For paints, this includes low VOC content, restricted hazardous chemicals content, and sustainable packaging requirements.
• Environmental Choice Program: Canada's official environmental certification program that identifies products meeting stringent environmental standards.

International Certifications Recognized in Canada

• GREENGUARD Gold certified: Certifies products with low chemical emissions, with particularly stringent standards for spaces used by children and sensitive individuals. Limits total VOC emissions to 220 µg/m³ or less.
• Green Seal: Evaluates products across their entire life cycle, from raw material extraction through manufacturing, use, and disposal.
• Cradle to Cradle Certified™: Assesses products for environmental health, material reuse, renewable energy use, water stewardship, and social fairness.

Industry-Specific Standards

• Master Painters Institute (MPI) Green Performance™ Standard: Identifies environmentally preferable paints that meet performance requirements for commercial and institutional applications.
• LEED v4 Compliant: Products that contribute to Leadership in Energy and Environmental Design (LEED) certification for buildings, popular in Canadian commercial construction.

When shopping for eco-friendly paint in Canada, look for these certifications on packaging or product descriptions to confirm environmental claims beyond marketing terminology.

Explore our non-toxic paint stripper for safe and effective removal, or find the best non-toxic paint options for your little ones in our non-toxic paint for babies blog.

FAQs

What is the best non-toxic paint for indoor walls?

For interior walls, Benjamin Moore Eco Spec and our Natural Acrylik Paint offer excellent coverage, durability, and truly non-toxic formulations. If you're dealing with older walls that need to "breathe," consider mineral-based options like Keim or James Alexander Mineral Paint.

How does zero VOC paint differ from low VOC paint?

Zero VOC paints contain minimal volatile organic compounds (typically less than 5g/L), while low VOC paints contain under 50g/L. However, even zero VOC paint bases may contain some VOCs once tinted, as colorants can add small amounts of these organic compounds. For the most minimal VOC exposure, choose brands that use zero VOC options for colorants as well, like our mineral pigments or Benjamin Moore's Gennex system.

Are there non-toxic paints that are safe for children's rooms?

Yes, several non-toxic paint brands are specifically formulated with children's health in mind. We offer children's paint kits that are food-grade and completely non-toxic. For walls, ECOS Paints, Clare Paint, and AFM Safecoat all provide zero VOC options that have been personally tested for safety and minimal emissions, making them ideal choices for nurseries and children's bedrooms.

Can non-toxic paints be used on exterior surfaces?

Absolutely. Brands like Keim Mineral Paint, Benjamin Moore's Aura Exterior, and Ottosson Linseed Paint offer excellent exterior paint performance while maintaining eco-friendly formulations. Mineral-based paints are particularly durable for Canadian weather extremes, often lasting 15-20 years without repainting. When selecting exterior paint, prioritize brands that specifically formulate for outdoor durability while maintaining their environmental commitments.

How long does it take for non-toxic paint to dry compared to traditional paints?

Drying times for non-toxic paint vary by brand and formulation, but most water-based latex eco-friendly options paint dries to the touch within 1-2 hours, similar to conventional paint. Oil-based paints with natural ingredients (like linseed oil formulations) typically take longer to dry, often 24 hours or more between coats. Mineral paints usually dry quickly but continue curing through carbonation for weeks, growing increasingly durable over time. Check manufacturer specifications for exact drying times and recommended wait periods between coats.

How can I identify eco-friendly paint brands?

Look for specific certifications rather than vague marketing claims. Trustworthy non-toxic paint brands will clearly state VOC content in grams per litre and display recognized certifications like GREENGUARD Gold certified, ECOLOGO, or Green Seal. Truly eco-friendly paint companies typically provide full transparency about their ingredients, manufacturing processes, and packaging choices. Brands committed to sustainability, like our company, often highlight specific environmental initiatives beyond just product formulation.

Do non-toxic paints offer a wide range of color options?

Modern eco-friendly paints offer extensive color selections. While early natural paints were limited, today's options include everything from subtle neutrals to vibrant statement colors. Some brands, like Clare Paint and Backdrop, offer designer curated colors, while others like our Natural Earth Paint provide unique colors derived from earth pigments that create distinctive, complex hues not achievable with synthetic pigments. Most eco-friendly paint retailers offer color match services, though the exact match may vary slightly due to different pigment sources.

Are there any specific certifications to look for when choosing non-toxic paints?

In Canada, prioritize paints with ECOLOGO certification, which is specific to Canadian environmental standards. Additionally, GREENGUARD Gold certified ensures rigorous testing for chemical emissions, making it ideal for indoor applications. Other valuable certifications include Green Seal, Cradle to Cradle, and Declare labels, which evaluate products across multiple sustainability criteria. Avoid products with vague terms like "eco-friendly" or "natural" without specific certifications or transparent ingredient lists to back these claims.

Can I achieve a semi-gloss finish with non-toxic paints?

Yes, most eco-friendly paint lines include semi-gloss options. Brands like Benjamin Moore Eco Spec, ECOS Paints, and AFM Safecoat offer semi-gloss finishes that perform comparably to conventional paints. We provide a Natural Varnish that can create a semi-gloss finish over our matte paints. The durability and sheen of these finishes have improved significantly in recent years, making them suitable for high-traffic areas and trim work.

How does the smell of non-toxic paints compare to traditional paints?

Non-toxic paints typically have significantly milder odors than conventional paint. While traditional paints can emit strong, chemical paint smell that persist for days or weeks, eco-friendly paints often have minimal odor or pleasant, natural scents. Mineral-based paints may have a slight earthy smell, while plant-based formulations might have subtle hints of their natural ingredients. Many users report being able to sleep in freshly painted rooms the same day when using zero VOC options, whereas conventional paints might make spaces uninhabitable for several days due to paint fumes.

Key Takeaways

When selecting the best non-toxic paint for your Canadian home or project, remember these essential points:

• Prioritize truly low-VOC formulations (under 5g/L) with transparent ingredient disclosure to ensure healthier indoor air quality.
• Look for recognized certifications like ECOLOGO, GREENGUARD Gold certified, or Green Seal rather than relying on marketing claims alone.
• Consider your specific application needs - different surfaces and conditions require different paint formulations, even within the eco-friendly category.
• Factor in Canadian climate challenges when choosing exterior paint, prioritizing durability in extreme temperature variations.
• Understand that price often reflects quality - while environmentally friendly paint typically costs more initially, many offer superior durability and coverage, providing better long-term value.
• We at Natural Earth Paint Canada stand out as a leader in the eco-friendly paint market, offering innovative plant-based formulations that eliminate petroleum derivatives while providing professional-grade performance.
• Beyond personal health benefits, choosing non-toxic paint contributes to broader environmental sustainability and reduces your carbon footprint while supporting companies committed to ethical manufacturing.

The shift toward healthier, more sustainable paint options represents a significant improvement for both human health and environmental protection. By choosing products like our revolutionary plant-based acrylics or other certified non-toxic options, Canadians can create beautiful living and working spaces without compromising on health, performance, or environmental values.

Whether you're painting a nursery, renovating your entire home, or creating art, today's eco-friendly paint options offer unprecedented quality and safety. The best choice for your specific paint job will depend on your unique needs, but rest assured that with the options available in Canada today, you no longer need to choose between protecting your health and achieving beautiful results with a fresh coat of paint.